The Helpful Bowl
Is it possible to make a splash on the biggest advertising day of the year… without even running an ad during the Super Bowl?
We did exactly that, by co-opting all the other brands’ Big Game spots—all while donating a ton of money to a good cause.
The Helpful Hunt
The year after the Helpful Bowl, we actually did run a commercial during the Big Game. But it was the complete opposite of all the other loud, in-your-face spots.
Hidden in plain sight, we gave people all the clues they needed to help a loved one win a free car.